How to Choose the Right Advertising Agency for Your PERM Case

Not all PERM advertising agencies are the same — here's what to look for before you commit.

Choosing the wrong PERM advertising agency can delay your client's case, trigger a DOL audit, or worse — result in a denial. With so much at stake, it's critical to work with an agency that understands the regulations inside and out. Here's what to look for.

DOL compliance expertise is non-negotiable. Your agency must know the current 20 CFR 656.17 requirements — including which newspapers qualify as general circulation, how to properly document SWA job orders, and what each ad must include. Ask how they stay current with regulatory changes.

Turnaround time matters. PERM cases have strict timelines — ads must run within a specific window before filing, and delays can push back your entire case. Choose an agency known for fast, reliable placements.

Documentation is everything. A good PERM agency provides complete tearsheets, affidavits, and PDF printouts that satisfy DOL requirements. Ask exactly what documentation you'll receive and in what format.

Transparent pricing with no surprises. Some agencies charge hidden fees on top of media costs. Look for an agency that gives you clear, upfront quotes so you can budget accurately for your clients.

At RB Connections, we offer all of the above — fast placements, full DOL compliance, complete documentation, and transparent pricing. Contact us today for a free quote on your next PERM recruitment advertising campaign.